Behind the Brand: The Story of Proverbs 3:3 & Our Mission
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At 3:3, we're more than just a streetwear brand—we're a husband-and-wife team dedicated to creating apparel that reflects both quality and heart. Our journey started with one simple goal: offer top-notch clothing at an affordable price, while infusing every stitch with a deeper sense of meaning.
1. A Husband-and-Wife Dream
From the start, we’ve been passionate about doing things together—combining our love for design, community, and faith into something tangible and uplifting. As a duo, we balance each other out, pushing ourselves to make good stuff that’s within everyone’s reach. Each hoodie, tee, and accessory we release is designed with care and thought, grounded in our belief that clothing can and should be meaningful.
2. The Birth of 3:3
Our name and mission are deeply inspired by the Bible verse Proverbs 3:3: “Let not love and faithfulness forsake you. Wear it around your neck and write it on the tablet of your heart.” On the surface, it’s a call to hold onto love and faithfulness—two essentials for a fruitful life. But we believe this verse challenges us to engrain these values in our very being.
For us, clothing is a daily reminder to never let go of love and never let go of faithfulness. We’re not saying you need apparel to make that happen—this is simply our chosen medium to share the message. Whether you’re rocking our hoodies or not, our hope is that you’ll carry these qualities with you every day.
3. From Premium Fabrics to Thoughtful Design
At 3:3, we don’t just churn out garments. We carefully select finest materials, ensuring that each piece meets high standards—so you can feel just as good as you look. From the soft yet durable cotton blends in our hoodies to the intricate details that define modern street style, quality is never optional.
We believe your clothing is an extension of who you are, and every thread matters. That’s why we focus on craftsmanship and authenticity at every step. The goal? Apparel that blends modern street aesthetics with a deeper sense of purpose.
4. Essentials Beyond the Basics
Food, water, shelter—these are the necessities we can’t live without. But if you ask us, love and faithfulness are just as essential to a life of joy and fulfillment. Through our brand, we want to make sure no one forgets to add those two qualities into their daily routine.
Our name, 3:3, is a subtle reminder of this ethos. We hope that whether you buy from us or not, you’ll still carry the message with you: never lose sight of love and faithfulness in your day-to-day life.
Curious about how 3:3 fits into the larger streetwear scene? Check out our Streetwear 101: The Evolution of Hoodies in Urban Fashion to see how these values intersect with modern urban style.
5. Building a Movement, One Stitch at a Time
Our hope is that 3:3 will become a movement as much as it is a brand. When you wear our clothes, you’re choosing to weave love and faithfulness into your everyday life—and to share that message with the world. We want our pieces to spark conversations and connections, reminding people that there’s more to life than just appearances.
Thank you for joining us on this journey. We can’t wait to see how you style our apparel and make it part of your unique story.
